Opt-in E-Mailers #4 Posting Method

This way to make a web announcement is by e-mail marketing. This can be a very good way to get sales for the companies you are promoting, and it is all done in a professional manner. The methods I learned is called  "Opt-in." This is in no way spamming, as I will explain in a bit. You will be able to reach thousands of prospective buyers by typing a short email and clicking a button.

Using E-mail 

The power of e-mail marketing is truly the "killer app" of the Internet. It is totally revolutionizing direct marketing. Just by sending out a simple e-mail - you have the power to create cash on demand. Imagine, anytime you need more money, you just hit SEND! With the automated method it can sometimes be that easy.

Instant Results - Minutes after sending out your e-mail campaign you can start seeing responses and orders. Low cost - No printing, no postage, no mail house charges. E-mail is nearly free to send out!

Testing on the go - How fast do you want to see results? Instead of waiting weeks for responses and test results - you'll have them in hours. Now, you can make smarter decisions sooner.

Quick to create - You could whip out an e-mail in just an hour or less as opposed to weeks in the "offline" world.

High response rates - It's not unusual for opt-in e-mail campaigns to get 5%, 10%, 15%, even 50% response rates something that's almost unheard of in direct mail.

The Truth about "Opt-in" and "Permission" E-mail Marketing 

If you've been on the Net for any length of time. I am sure you've heard of spam. That's the name for unsolicited commercial e-mail, mostly the "get rich quick" and "send me a dollar" pyramid schemes that find their way into your inbox. Many short-term minded marketers feel that since e-mail is practically free they can send out thousands and thousands of e-mails hoping for a handful of sales while dealing with the risks involved. I don't think that's a good idea.
"Opt-In" Direct E-mail is the practice sending commercial e-mail to recipients that HAVE approved receiving commercial e-mail. These opt-in lists are targeted e-mail lists that offer marketers a "politically correct" way to reach their target audience on the net. Not only will your offer be sent to a targeted list, you won't have to worry about any problems because all recipients have "opted in" to receive offers like yours.

E-Mail format

An e-mail is formatted in two places, the "Subject", and the "Message". The subject is the first thing the e-mail reader will see, and this is what will determine whether they will open the e-mail or delete it. The message is where you will give the reader the description of what the company you are promoting is offering.

The important "subject line" 

The subject line is what will make of break an e-mail campaign, if your e-mail gets read, you are one step closer to clsong the deal.
Savvy Internet marketers know that they must apply timeless direct-marketing principles, strategy and tactics to their Internet marketing in order to be effective. Here's how profitable direct marketing applies to e-mail marketing on the internet.
1) Think of your e-mail "Subject" line as the teaser copy on the envelope of a direct-mail piece. Envelope teaser copy has one over-riding purpose to get the envelope opened! And the purpose to get the envelope opened! And the purpose of your e-mail "Subject" line is to get the e-mail opened!
2) Think of the e-mail "Subject" line as the headline on a sales letter. The purpose of the headline is to make the prospect read the letter. And the purpose of the "Subject" line of your e-mail is to get the prospect to open the e-mail and read it! Simply apply the principles of writing good teaser copy and headlines to the art and science of writing good e-mail "Subject" lines.

REMEMBER - Always add your affiliate link code (Promotion link/hoplink) in the body of your e-mail description a few lines after your main message.

Email Tips

When writing your e-mail copy throw everything you learned in English tClass.

1. Personalize
There's nothing better for a person than to see their name. Use personalization in the subject line and inside the body of the e-mail (but don't overdo it so it looks hokey).

2. Write just like you talk
Use plain, easy to understand English. Nobody cares if you can use "xenophobia" and "ostentatious" in a sentence. Write almost like you're talking to a buddy over a beer. So that means use contractions. Be friendly and personable in your writing.

3. Put passion into your e-mail
Since you won't have the luxury of seeing your prospect eye- to-eye to gauge their
reactions you need to put extra passion into your message. Even if you think you are overdoing it when you write, your letter will end understated when it gets read. Get enthusiastic!

4. Write to one
Try to think of the ideal prospect as you are writing and make the message just for them. Even if your web site will be read by thousands of people each day every person will read it one at a time. Use "you" and "your" liberally. Focus on them, not yourself.

5. Keep your sentences and paragraphs short
Keep your sentences and paragraphs short and simple. Period. Paragraphs should be no more than 4 or S lines. You want your e-mail to look easy to read with a lot of white space. Make it inviting. Long blocks of words are scary. Paragraph breaks do not need to be determined by content.

6. Use plenty of compelling subheads
Subheads should be like mini-headlines. Use them to break up large bodies of text and to bring people back into the body of the letter.
A lot of people will scan your e-mail so you need to make your subheads give a complete selling.

7. Eliminate excess wording
Simplify. Convey your message in a clear and concise manner but remember that doesn't necessarily mean keep it short. You need to ruthlessly edit your e-mail for flow.

8. Use action verbs whenever possible
If you see too many "as," "is," "was," or "were," replace them. Sentences using action verbs are more powerful.
When writing your e-mail you want it clear enough so any 6th grader could understand it. Now you probably think your prospects are a lot smarter than 6th graders but nobody has time anymore to sit down and figure out what you're trying to say -- so keep your writing simple and straightforward.

In my next articoles I am going to show you how they work.